Background/Situation
The city of Fridley owns and operates two municipal liquor stores. They have a core of loyal customers, but wanted to expand appeal to other Fridley and non-Fridley residents. Fridley Liquor was very much in need of brand refresh which we began with a logo redesign, followed by in-store signage development for their new store.

Agency: Hot Dish Advertising

My Role: Art Director

Objective
To increase brand awareness in order to increase sales

Primary Message
Fridley Liquor blends knowledge, product, and people to create a great shopping experience