Project Name:
National Development Council (NDC) Promotional Video

Client:
National Development Council (NDC)
Cincinnati, OH

Agency: Olson Design Group

My Role: Lead Designer

Target Audience:
Economic and Community Development Professionals around the United States

Objective:
We were tasked with creating a promotional video for NDC to market and sell its e-learning platform to prospective sponsor organizations.

The Goal:
Clearly communicate how NDC ONE reduces client costs and minimizes staff time investment.

The result was a high-impact, immersive video introducing “A New Way to Learn.” The campaign highlights NDC ONE as a dynamic collection of learning experiences—animation, interactive elements, practical exercises, and real-life scenarios—seamlessly integrated into a modern, engaging training environment.

As creative lead, I developed the concept and owned the project from outline to final delivery. I collaborated with the writer and project manager to shape compelling copy, selected and designed all visuals, built the storyboard, and produced the full video in Adobe After Effects. I also sourced and directed voice-over talent, guided tone and pacing, selected the music track, and led all art direction and motion design throughout production.